GAME GOLF PRO shipped in November 2018. For the third product in the GAME GOLF line, we set out to give golfers the best swing-tracking technology on the market.
Combining high-quality sensors with low-power microprocessors, our smart tags — screwed onto the top of each club — make sense of every swing.
From a technical standpoint, our challenges were numerous:
- Embed powerful algorithms that would usually run server-side.
- Seamless experience: no button, no LED to distract the player. No on/off switch — everything is inferred from the device's own sensing.
- Keep the system low-power: the coin-cell battery isn't meant to be changed often, so every algorithm was designed to save precious microamps.
- Secure connections and user privacy.
Press Release
San Francisco, Jan 23, 2018
GAME GOLF, the #1 GPS stat tracker in golf, takes real-time shot tracking to the next level with the announcement of their third-generation technology GAME GOLF PRO, providing golfers with the ability to capture the most accurate shot data possible with absolute freedom.
Taking advantage of the industry's most advanced shot-tracking technology is this easy: arrive at the tee, turn on GAME GOLF PRO and play. Unlike earlier iterations, there's no need to tap the GAME GOLF tags on your clubs to the hip device. All you have to do is play golf — every shot, distance, and club used is automatically tracked.
Incorporating automotive-grade sensors used by cutting-edge motor companies such as Tesla, GAME GOLF PRO is so smart that it can differentiate real shots from practice swings. GAME GOLF PRO also doesn't miss any shots, and you don't need to have your phone in your pocket, unlike competing systems. In fact, GAME GOLF PRO has its own battery and GPS included, so you can leave your phone at home, saving data and battery life if you choose.
GAME GOLF has remained the market leader in GPS shot tracking through its relentless devotion to innovation. In designing GAME GOLF PRO, data was analyzed from over two million rounds played by members of the GAME GOLF community across 137 countries. Additionally, top PGA and touring professionals provided valuable feedback that helped shape the product, alongside work with leading technology partners such as NXP Semiconductors.
"We are proud to launch GAME GOLF PRO, which fulfills our vision to enhance the golfer's on-course experience in a way that's easy and convenient, using the best real-time shot-tracking capabilities available today," said John McGuire, CEO and founder of GAME GOLF.
"Even though we created the GPS stat-tracking category and remain the market leader, we've been dedicated to streamlining the GAME GOLF experience so that golfers no longer have to tap their club on the GAME GOLF hip device. Now you can just play golf, and GAME GOLF PRO accurately provides the best tracked data in the game today."
"Incorporating the latest technology from NXP Semiconductors, used in the autonomous motor industry by top car brands like Tesla, GAME GOLF PRO delivers reliable and accurate shot detection that is beyond the scope of competing systems," McGuire added.
